MAHA is a biannual occasion. Every 2 year Naaz Premier will send our teams to participate and showcase our range of products. That included MAHA 2022. MAHA originated from Malaysia Agriculture, Horticulture & Agrotourism and it was the leading agricultural show of its kind in Malaysia and indeed in the region. MAHA 2022 lasted for around 11 days, it was held from 4th August to 14th August 2022 in MAEPS (Malaysia Agro Exposition Park Serdang).
This year’s theme was “Food Security for the Future”. MAHA attracted the biggest crowd from all over the country. Around 1.4 millions visitors attended the event. Our teams were so eager and excited to join this huge occasion. Due to the larger crowd, Beyond Qalbu brought 40 eager youngsters who were willing to work during the event.
On the other hand, Cucu Blagak’s House and Stesen Tok Blagak collaborated to form a new team called xSambal. This team was led by 2 key leaders from both companies and they were outstanding in getting new customers to experience Sambal Tok Blagak. Even after the event ended, xSambal continued operation and became our new champion for the sales of Sambal Tok Blagak.